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Since their conception, images have become increasingly integral to design. In the internet age, we...
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Colour affects the way we think. Don’t take our word for it – there have been plenty of...
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When it comes to design and branding, creativity is the sprinkle of magic dust which separates the unique...
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There is connecting with customers, and then there is connecting with customers on an emotional level....
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It was the late 1970s, and Mark Guatieri had become disillusioned with test tubes and equations. His...
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Ask a marketing manager or business owner, and they might see a company rebrand as a necessity; something...
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When we read, we digest information. And as with a drink that accompanies a meal, the way text is presented...
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Good news! You don't have to spend a fortune on creating an effective brand. However, there are...
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Whether a seasoned marketing professional or experienced business owner, many of us like to think we...
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We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...
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We hear a lot about how to create and market a brand, but what about its actual value? In this month’s...
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The robots are coming: What does Artificial Intelligence mean for designers? What if we replaced...
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When it comes to writing great content, less is often more. The skill of good writing is to...
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SESSION 8). A Lesson in Branding With our business now “committed” to the class board,...
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The typical marketing department of a successful company operates at a million miles an hour –...
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It’s always interesting talking to businesses about the benefits of developing a more responsible...
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Richard’s journey, so far! In the Beginning For me, it all started a...
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SESSION 6). What a Difference a Break Makes! So, Christmas and the festive season has been and gone....
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What marketing plans do you have in store for 2017? To help you, Brand51 have put together a...
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Mark kept an activity diary while supporting St Bede’s Catholic College Young Enterprise...
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Perfectionism is an admirable trait in many respects, and in photography it seems to be a characteristic...
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We hear some pieces of marketing advice repeated so often, there is a danger of them becoming ingrained...
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“The way to get started is to quit talking, and start doing,” said none other than Walt...
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You know what they say about the importance of first impressions. It certainly applies in the case of...
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If you are preparing to choose a name for a new company, or are thinking of rebranding an existing entity,...
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It was author Kevin Duncan that eulogised checklists in his popular business book ‘Tick, Achieve’....
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While events can make for a welcome break from the normal office routine, for many companies their organising...
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History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...
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If the point of branding is to grab attention then surely anything that grabs that attention is a good...
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Who owns your brand? It’s an interesting question because, when you think about it,...
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Acres of expensive advertising in expensive glossy magazines together with endless campaigns to make...
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Guest blog by Ros Conkie Ros Conkie is a Marketing Consultant based in Portishead, North Somerset....
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With Christmas kicking off ever earlier each year it’s understandable that many of us start the...
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In the rush that often accompanies the process of getting a logo designed to deadline, and any other...
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If you’ve been reading our blogs over the past several months you’ll know that we take the...
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Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...
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Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...
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What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...
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It’s said that when you meet and have a conversation with someone that 93% of the impression they...
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Having started our April open days it’s interesting to reflect on what the popular perception...
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It’s said that one should make a point of meeting all your best customers and suppliers once very...
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It’s said that a first impression is formed in less than a second, and that once it’s made...
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Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...
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The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...
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There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...
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Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...
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So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...
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So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...
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If your website represents who you are as a business, your marketing collateral stakes out your position...
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In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...
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Introduction A logo is not your brand, it represents your brand as much as a portrait represents...
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If brand management means looking after and developing our reputation, and we work from the position...
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Over the last several months we’ve been looking at what correctly be described as the philosophy...
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If there was ever a man who knew how to use words it was Oscar Wilde. He said that he put his genius...
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In our last blog we talked about relationship and the need, in this increasingly virtual world, to somehow...
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In an increasingly virtual world, a world in which more than ever before we end up buying from people...
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At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...
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Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...
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In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...
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Avid readers of our occasional articles will remember that last time we posed the question whether our...
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Here’s a question: Does your website represent your business or organisation as it is at the moment? To...
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Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...
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Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....
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It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...
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Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...
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Did you know that the first logo to be trademarked was the red Bass beer triangle? That was in the 1870’s,...
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Designing for print means different things to different people. If book publishing is your life, then...
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Digital photography is the bane of the professional photographer. Now everyone can take a great photo! Err,...
Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...
