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Ask a marketing manager or business owner, and they might see a company rebrand as a necessity; something...
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Whether a seasoned marketing professional or experienced business owner, many of us like to think we...
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We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...
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We hear a lot about how to create and market a brand, but what about its actual value? In this month’s...
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The robots are coming: What does Artificial Intelligence mean for designers? What if we replaced...
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The typical marketing department of a successful company operates at a million miles an hour –...
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It’s always interesting talking to businesses about the benefits of developing a more responsible...
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History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...
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With Christmas kicking off ever earlier each year it’s understandable that many of us start the...
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If you’ve been reading our blogs over the past several months you’ll know that we take the...
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Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...
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Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...
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What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...
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Having started our April open days it’s interesting to reflect on what the popular perception...
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It’s said that one should make a point of meeting all your best customers and suppliers once very...
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It’s said that a first impression is formed in less than a second, and that once it’s made...
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Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...
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The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...
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There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...
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Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...
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So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...
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So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...
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If your website represents who you are as a business, your marketing collateral stakes out your position...
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In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...
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Introduction A logo is not your brand, it represents your brand as much as a portrait represents...
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If brand management means looking after and developing our reputation, and we work from the position...
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Over the last several months we’ve been looking at what correctly be described as the philosophy...
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At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...
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Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...
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In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...
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Avid readers of our occasional articles will remember that last time we posed the question whether our...
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Here’s a question: Does your website represent your business or organisation as it is at the moment? To...
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Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...
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Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....
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It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...
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Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...
Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...
