Posted By Brand51 on 7th November 2017
Ask a marketing manager or business owner, and they might see a company rebrand as a necessity; something...
Posted By Brand51 on 12th September 2017
Whether a seasoned marketing professional or experienced business owner, many of us like to think we...
Posted By Brand51 on 8th August 2017
We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...
Posted By Brand51 on 10th July 2017
We hear a lot about how to create and market a brand, but what about its actual value? In this month’s...
Posted By Brand51 on 15th June 2017
The robots are coming: What does Artificial Intelligence mean for designers? What if we replaced...
Posted By Brand51 on 5th April 2017
The typical marketing department of a successful company operates at a million miles an hour –...
Posted By Brand51 on 7th March 2017
It’s always interesting talking to businesses about the benefits of developing a more responsible...
Posted By Brand51 on 12th July 2016
History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...
Posted By Brand51 on 17th November 2015
With Christmas kicking off ever earlier each year it’s understandable that many of us start the...
Posted By Brand51 on 16th September 2015
If you’ve been reading our blogs over the past several months you’ll know that we take the...
Posted By Brand51 on 6th August 2015
Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...
Posted By Brand51 on 13th July 2015
Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...
Posted By Brand51 on 17th June 2015
What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...
Posted By Brand51 on 10th April 2015
Having started our April open days it’s interesting to reflect on what the popular perception...
Posted By Brand51 on 25th March 2015
It’s said that one should make a point of meeting all your best customers and suppliers once very...
Posted By Brand51 on 27th February 2015
It’s said that a first impression is formed in less than a second, and that once it’s made...
Posted By Brand51 on 8th January 2015
Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...
Posted By Brand51 on 20th November 2014
The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...
Posted By Brand51 on 23rd October 2014
There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...
Posted By Brand51 on 23rd September 2014
Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...
Posted By Brand51 on 20th August 2014
So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...
Posted By Brand51 on 22nd July 2014
So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...
Posted By Brand51 on 22nd July 2014
If your website represents who you are as a business, your marketing collateral stakes out your position...
Posted By Brand51 on 23rd June 2014
So you want to be a World Cup winner in your business sector, to be the company everyone remembers,...
Posted By Brand51 on 10th June 2014
In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...
Posted By Brand51 on 15th May 2014
Introduction A logo is not your brand, it represents your brand as much as a portrait represents...
Posted By Brand51 on 8th May 2014
If brand management means looking after and developing our reputation, and we work from the position...
Posted By Brand51 on 7th April 2014
Over the last several months we’ve been looking at what correctly be described as the philosophy...
Posted By Brand51 on 20th December 2013
At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...
Posted By Brand51 on 26th November 2013
Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...
Posted By Brand51 on 22nd October 2013
In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...
Posted By Brand51 on 21st September 2013
Avid readers of our occasional articles will remember that last time we posed the question whether our...
Posted By Brand51 on 29th August 2013
Here’s a question: Does your website represent your business or organisation as it is at the moment? To...
Posted By Brand51 on 31st July 2013
Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...
Posted By Brand51 on 27th June 2013
Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....
Posted By Brand51 on 30th May 2013
It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...
Posted By Brand51 on 23rd April 2013
Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...
Welcome to Brand51 Insights where we share our thoughts and useful tips to help you improve your company branding...
