Brand51 Insight

Driving value from values

Driving value from values

Posted By Brand51 on 7th March 2017


It’s always interesting talking to businesses about the benefits of developing a more responsible...

Young Enterprise Diary - Ignite history

Young Enterprise Diary - Ignite history

Posted By Brand51 on 16th February 2017


  Richard’s journey, so far!   In the Beginning For me, it all started a...

Young Enterprise Diary - Sessions 6 & 7

Young Enterprise Diary - Sessions 6 & 7

Posted By Brand51 on 31st January 2017


SESSION 6). What a Difference a Break Makes! So, Christmas and the festive season has been and gone....

Key Marketing Dates for 2017

Key Marketing Dates for 2017

Posted By Brand51 on 17th January 2017


What marketing plans do you have in store for 2017? To help you, Brand51 have put together a...

Young Enterprise Diary - Sessions 1 to 5

Young Enterprise Diary - Sessions 1 to 5

Posted By Brand51 on 16th January 2017


Mark kept an activity diary while supporting St Bede’s Catholic College Young Enterprise...

Mark's Top Tips: Image is Everything!

Mark's Top Tips: Image is Everything!

Posted By Brand51 on 13th December 2016


Perfectionism is an admirable trait in many respects, and in photography it seems to be a characteristic...

Why New Year Might Not Mean ?New Look? For Your Business

Why New Year Might Not Mean ?New Look? For Your Business

Posted By Brand51 on 30th November 2016


We hear some pieces of marketing advice repeated so often, there is a danger of them becoming ingrained...

Fifty shades of grey? How important is colour selection to a brand?

Fifty shades of grey? How important is colour selection to a brand?

Posted By Brand51 on 1st November 2016


“The way to get started is to quit talking, and start doing,” said none other than Walt...

Mark's Top Tips for Logo Design

Mark's Top Tips for Logo Design

Posted By Brand51 on 13th October 2016


You know what they say about the importance of first impressions. It certainly applies in the case of...

What's in a (Brand) Name?

What's in a (Brand) Name?

Posted By Brand51 on 3rd October 2016


If you are preparing to choose a name for a new company, or are thinking of rebranding an existing entity,...

Who actually owns your logo?

Who actually owns your logo?

Posted By Brand51 on 5th September 2016


In the rush that often accompanies the process of getting a logo designed to deadline, and any other...

Tick, Achieve ? Why Brand Guidelines Should Become Branding Values Checklists

Tick, Achieve ? Why Brand Guidelines Should Become Branding Values Checklists

Posted By Brand51 on 31st August 2016


It was author Kevin Duncan that eulogised checklists in his popular business book ‘Tick, Achieve’....

Mark's Top Tips: Event Branding

Mark's Top Tips: Event Branding

Posted By Brand51 on 8th August 2016


While events can make for a welcome break from the normal office routine, for many companies their organising...

Mark's Top Tips: Branding on a Budget

Mark's Top Tips: Branding on a Budget

Posted By Brand51 on 15th July 2016


Good news! You don't have to spend a fortune on creating an effective brand. However, there are...

Will Brexit change your marketing plan?

Will Brexit change your marketing plan?

Posted By Brand51 on 12th July 2016


History tells us that on the 10th January 49BC General Suetonius crossed the river Rubicon and, knowing...

Why should we care about typography?

Why should we care about typography?

Posted By Brand51 on 23rd June 2016


When we read, we digest information. And as with a drink that accompanies a meal, the way text is presented...

Mark's 10 Top Tips for Designing a Leaflet

Mark's 10 Top Tips for Designing a Leaflet

Posted By Brand51 on 31st May 2016


We’re often asked how we go about designing a brochure or leaflet, and what the process is, and...

Every Brand Tells a Story...

Every Brand Tells a Story...

Posted By Brand51 on 18th March 2016


If the point of branding is to grab attention then surely anything that grabs that attention is a good...

Brand Led Social Media Design

Brand Led Social Media Design

Posted By Brand51 on 9th February 2016


  Who owns your brand? It’s an interesting question because, when you think about it,...

Making More with What You?ve Got:  The Thinking Person?s Marketing Approach

Making More with What You?ve Got: The Thinking Person?s Marketing Approach

Posted By Brand51 on 20th January 2016


Acres of expensive advertising in expensive glossy magazines together with endless campaigns to make...

Four Steps to Effective Advertising

Four Steps to Effective Advertising

Posted By Brand51 on 4th December 2015


Guest blog by Ros Conkie Ros Conkie is a Marketing Consultant based in Portishead, North Somerset....

Ready, Steady? Christmas!

Ready, Steady? Christmas!

Posted By Brand51 on 17th November 2015


With Christmas kicking off ever earlier each year it’s understandable that many of us start the...

The Voice

The Voice

Posted By Brand51 on 22nd October 2015


Have you ever noticed that predictability is strangely comforting? We sit in the same place on the bus,...

What happens when your branding isn't consistent?

What happens when your branding isn't consistent?

Posted By Brand51 on 16th September 2015


If you’ve been reading our blogs over the past several months you’ll know that we take the...

Consistency... How does it matter?

Consistency... How does it matter?

Posted By Brand51 on 6th August 2015


Imagine for a moment that you know someone, maybe even a friend, and that you’ve invested the...

The Importance of Visual Branding in Social Media

The Importance of Visual Branding in Social Media

Posted By Brand51 on 13th July 2015


Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most...

Why Things go Viral

Why Things go Viral

Posted By Brand51 on 17th June 2015


What catches the public imagination soon goes viral, so we hope that the NHS Blood and Transplant’s...

Making the Write Impression?

Making the Write Impression?

Posted By Brand51 on 21st May 2015


It’s said that when you meet and have a conversation with someone that 93% of the impression they...

Truth, Perception and the Difference Between?.

Truth, Perception and the Difference Between?.

Posted By Brand51 on 10th April 2015


Having started our April open days it’s interesting to reflect on what the popular perception...

A Fresh View: Keeping your Brand Ahead

A Fresh View: Keeping your Brand Ahead

Posted By Brand51 on 25th March 2015


It’s said that one should make a point of meeting all your best customers and suppliers once very...

Making that First Impression

Making that First Impression

Posted By Brand51 on 27th February 2015


It’s said that a first impression is formed in less than a second, and that once it’s made...

When common resolutions are applied to your branding & marketing!

When common resolutions are applied to your branding & marketing!

Posted By Brand51 on 8th January 2015


Bear with us on this…how would it be if we applied the most common New Year’s Resolutions...

Creating Virtual Friendships

Creating Virtual Friendships

Posted By Brand51 on 20th November 2014


The truth is that everyone loves a good story. They appeal to our imagination and they give us an insight...

Colour Me Purple?

Colour Me Purple?

Posted By Brand51 on 23rd October 2014


There seems to have been a spate of “Tests” cropping up on Facebook recently. By simply...

Getting to know you?the secret of consistent branding

Getting to know you?the secret of consistent branding

Posted By Brand51 on 23rd September 2014


Let’s start with the basics; your brand is your reputation. It takes a long time to build a good...

What?s in a Strap Line?

What?s in a Strap Line?

Posted By Brand51 on 20th August 2014


So let’s get our terminology right here. Is a strap line the same as a slogan? Oh, and how about...

Give your Brand a Facelift not a Face change?

Give your Brand a Facelift not a Face change?

Posted By Brand51 on 22nd July 2014


So, we’ve established that your logo represents your brand, it’s the flag-carrier for what...

How was that for you?

How was that for you?

Posted By Brand51 on 22nd July 2014


If your website represents who you are as a business, your marketing collateral stakes out your position...

Create a World Cup Brand ­? without it costing a fortune!

Create a World Cup Brand ­? without it costing a fortune!

Posted By Brand51 on 23rd June 2014


So you want to be a World Cup winner in your business sector, to be the company everyone remembers,...

So, what is it you really do?

So, what is it you really do?

Posted By Brand51 on 10th June 2014


In our most recent post we gave a list of 11 questions that could form the basis of what we call “Vision...

Vision and Values. Developing your company profile into your brand.

Vision and Values. Developing your company profile into your brand.

Posted By Brand51 on 15th May 2014


Introduction   A logo is not your brand, it represents your brand as much as a portrait represents...

Brand Management ? More than just guarding your reputation

Brand Management ? More than just guarding your reputation

Posted By Brand51 on 8th May 2014


If brand management means looking after and developing our reputation, and we work from the position...

And Now? in Practise

And Now? in Practise

Posted By Brand51 on 7th April 2014


Over the last several months we’ve been looking at what correctly be described as the philosophy...

The Importance of Being Ernest?

The Importance of Being Ernest?

Posted By Brand51 on 12th March 2014


If there was ever a man who knew how to use words it was Oscar Wilde. He said that he put his genius...

Words and how to use them?

Words and how to use them?

Posted By Brand51 on 18th February 2014


In our last blog we talked about relationship and the need, in this increasingly virtual world, to somehow...

It?s gotta be you?the art of virtual relationship

It?s gotta be you?the art of virtual relationship

Posted By Brand51 on 29th January 2014


In an increasingly virtual world, a world in which more than ever before we end up buying from people...

The importance of Relationship and Design

The importance of Relationship and Design

Posted By Brand51 on 20th December 2013


At this time of year it’s always worth having a re-cap, so here’s a synopsis of where the...

Vision & Values, the Heart of your Brand

Vision & Values, the Heart of your Brand

Posted By Brand51 on 26th November 2013


Our last posting talked about IQ, EQ and SQ, the difference between them and the need for each of these...

Vision and Belief

Vision and Belief

Posted By Brand51 on 22nd October 2013


In any piece of writing, be it a website, sales letter, advertising or whatever there are three constituent...

Growing into your Brand, Part 2

Growing into your Brand, Part 2

Posted By Brand51 on 21st September 2013


Avid readers of our occasional articles will remember that last time we posed the question whether our...

Growing into your Brand

Growing into your Brand

Posted By Brand51 on 29th August 2013


Here’s a question: Does your website represent your business or organisation as it is at the moment?   To...

Thinking of Sponsoring?

Thinking of Sponsoring?

Posted By Brand51 on 31st July 2013


Roll of drums, sound the trumpets, Brand 51 is pleased to announce their sponsorship of Dings Crusaders...

What a difference a font makes...

What a difference a font makes...

Posted By Brand51 on 27th June 2013


Just recently we’ve been working on the creation of a new, refreshed logo for a client of ours....

Snappy Happy

Snappy Happy

Posted By Brand51 on 30th May 2013


It’s an interesting but rhetorical question: does the ownership of a keyboard make you a copy-writer,...

Your Silent Salesman

Your Silent Salesman

Posted By Brand51 on 23rd April 2013


Have you heard the phrase “Your silent salesman”? It usually refers to your sales brochures...

How flexible is yours?

How flexible is yours?

Posted By Brand51 on 27th March 2013


Did you know that the first logo to be trademarked was the red Bass beer triangle? That was in the 1870’s,...

Little and large

Little and large

Posted By Brand51 on 20th February 2013


Designing for print means different things to different people. If book publishing is your life, then...

Hey, you?re a photographer. Not.

Hey, you?re a photographer. Not.

Posted By Brand51 on 15th January 2013


Digital photography is the bane of the professional photographer. Now everyone can take a great photo!   Err,...

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